When it comes to logo design and branding, the importance of color psychology simply cannot be denied at all. Colors have such a powerful impact on the human mind; they tend to evoke various emotions within the human mind, without even making us realize. Their influence gets even more effective when combined with the visual cues. Given the fact, color psychology has been used for decades to communicate the values and other messages brands want to convey to the mass audience without even using an enormous amount of information.
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