Content marketing has become a significant aspect of digital marketing strategy that is giving the brands the competitive edge to drive traffic and increase brand awareness. Curating content has made it easier for businesses to attract their target consumers according to their preferences, likes, and interests. When you are creating unique and quality content you are not only generating sales for your business but also establishing a reputation as a prominent industry thought leaders.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Even though the content is about building a brand reputation through contextual explanation and presentation but in the marketing world, it is more like a storytelling process. Businesses that know how to impress their audience with their quirkiness and interesting style of telling stories can easily sell off their products in the market.
It is not only related to writing blogs but how well you can integrate your content across multiple social platforms. From a Facebook status to a YouTube video, everything comprises of content. Content is everywhere. Quite simply, the role a salesperson plays in the physical world in selling a piece of a product, the content will play the exact part but with a greater efficiency and responsibility.
In 1996 Bill Gates the mastermind behind the Microsoft Company declared that “Content is the King.” The phrase still holds value and relevancy that it nearly two decades ago. Reason: with everything getting digitized and readily available through the use of smart phones and hand held devices, content has the power to reach millions than ever before. It can influence perceptions and mold decisions in whatever manner they like.
About 73 percent of the companies that includes renowned names like Cisco, Virgin Mobile, Toshiba, Marriot, and IBM have adopted content marketing strategies to grow their customer network and hence generated a better ROI as compared to magazine advertising.
Currently, it is the content that drives the Internet as we know it. Google will rank your website according to the quality of your content, and therefore web designers are working towards providing their client an SEO optimized website.
The landscape of content is now shifting towards more dynamic content which is now being commonly known as ‘smart content.’ The term refers to the adaptable nature of content that can be changed based on the interests and past behaviors of the viewer. It creates an experience that is specially customized according to that particular reader at that moment.
Moreover, video marketing is providing consumers the flexibility of acquiring information in a lesser time and manner. It is projected that about 64% more people will buy a product online after watching a video about it and by 2019 more than 80% of web traffic will be driven by video alone.
In short, content is the future and future is content. Businesses and companies who have already released the power it holds are creating profitable opportunities for themselves and conquering the market. After all, according to Andrew Davis “Content builds relationships. Relationships are built on trust. Trust drives revenues”.
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