How to Improve Your Web Design Using Behavioral Principles

E Commerce
July 16, 2018 By Craftive Studio Editor

While designing a website, there are some specific rules that you should not close your eyes to, or else you will have to pay the cost of the negligence. Before starting off, you need to understand the fact that the website is getting designed for a specific audience; therefore, it should be created by keeping user’s behaviour and preferences in mind.  Your website has to be user-friendly and problem-solving; otherwise, the visitor will exit your website within seconds, without even exploring it further.

Bear the fact in mind that you have got the really tiny amount of time to capture user’s attention, first 3-5 seconds are actually the make or break moments. You need to convince them to stay within this duration, a single turnoff and visitor will leave the site without giving a second thought as there are always a variety of other options available online.

Quick Solutions are the Best solutions:

There is no denying the fact that users are more likely to stay for long on the website that is customer-oriented and tailored to solve their problem. The paramount purpose of a website should be providing visitors for which they have landed here. Hence, best web designers always prefer user experience and simplicity over added functionality. They do not go for extra frilling and keep the site as user-friendly and problem-solving as possible.

Reading Patterns Matter:

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It is one of the most common behavioural patterns of the internet users that they typically scan a website in Z- pattern, that means they start scanning a webpage from the top left to the top right. Therefore, top-left of your page is the ideal place to situate your logo design. This will allow your visitors to know where they have landed. Moreover, this will also help in the enhancement of your brand identity.

Don’t Let Them Getting Lost:

Good navigation is among the vital features of your web design. It is imperative to make sure that your visitors understand the pathways within your website. Good navigation rule applies to both the menu as well the internal links. Navigation and internal linking not only keep your visitor hooked to the site, but it also aids in the SEO by making it easier for search engine crawlers to rank your website. Therefore, be very attentive to your navigation, make your site easy to browse so that you can provide your visitors with the clear routes.

Longer Texts are the Biggest Turnoff:

Your website is not going to read every single word you write for your web copy. The average internet user flicks through the text instead of reading it thoroughly. The psyche of a website visitor is different from a book reader; they simply scan through the specific areas that they find relevant. Therefore, your copy should be concise and readable with appropriate use of white space so that your content and other visuals elements could stand out. In addition to that, be very careful about your font selection and do not forget to embed CTAs within your text.

A Big No-No to Pop-Ups:

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There is no need to beg for the newsletter subscription as it gets really annoying sometimes, especially when the visitor has got a brief period to browse through your web page. Let’s face it, nobody has got the time to subscribe when they don’t even know who are you and what you offer and does it even worth subscribing you or not. This is not the right stage for the CTAs however you can totally do that in a subtle way when the reader gets comfortable, just don’t throw the pushy pop-ups on them when they have just entered here.

In conclusion, by keeping all the above design principles in mind, you can surely create a user-friendly, engaging and appealing website. The essence of all the principles is the same; the user preference. Think as a user when laying out your web design, this will help you understand what you should keep and what you should exclude.

 

 

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