Being a logo designer, one should always keep looking for some wise words, especially those which come from the mouth of the veterans. The more you learn about design and aesthetics, the more you will grow in the field, no matter how much fame you have acquired, you should still keep learning.
The new tips and tricks regarding the creative design, let you understand the approach of experts who have learnt the techniques with experience and developed the skills over an extended period. Below we have rounded up ten pro tips that will help you to understand the niceties of logo designing which nobody has told you yet.
Start on Paper:
“Always start on paper.”- Aaron Draplin
In this technologically swift era, when the paper has been gradually getting obsolete, designers still prefer sticking to their roots. Majority of design experts believe that sketchbook work is the great way to evoke your creativity. When you doodle on the paper, you unleash the creative animal in you. Consequently, you come up with great ideas which are impossible to come up with when you are working on some software.
Simple but Significant:
“Design is so simple, that’s why it is so complicated.” Paul Rand
This famous quote by Paul Rand says it all about the impact of simplicity. A simple yet significant design contains the ability to communicate even the most complex message effortlessly. Those who prefer to embed the complicated details in their design must learn a lesson from the well-established and renowned brands such as Apple who have come a long way in terms of its logo design and branding. Now they have transformed an overly complicated logo into a simple one.
Try not to copy other’s work and ideas. Instead of matching your design with the successful brands, try to come up with something unique and outstanding. Your motive should not be to get merged but to stand out.
Modifications are Necessary:
Every logo comes with a shelf life. No matter if you are a gigantic corporation and you have earned a good name in the market. Still, after a particular period, you need to consider a logo redesign. While sometimes a few tweaks are enough to grant a fresh look to your logo.
Don’t Get Too Trendy:
“Styles come and go. Good design is a language, not a style.”-Massimo Vignelli
Trends come and go, in the design industry, those who go overboard with fads and trends, tend to realise soon that they have gone a bit far with their design choices. Too trendy designs don’t last for a longer period, therefore, their effectiveness tends to decline with the passage of time.
Understand Difference Between Logo and Brand:
“Logos are the graphic extension of the internal realities of a company.”- Saul Bass
A designer must have the immense knowledge of what logo is, and how it performs to build the brand identity. A logo is commonly known as the face of your company/brand, to put differently: the most crucial part of branding. However, the brand is considered as people’s perception of you. In other words, branding encompasses each and every element that defines your brand as a whole.
In a nutshell, the logo is considered as one of the essential touchpoints through which people connect with a brand. Therefore, a logo should be designed with extra care and consideration. Keep all the above pro-tips in mind while you design or redesign your logo and make sure you leave no stone unturned to keep it as versatile, appropriate and effective as possible.
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