How to Use Your Website to Make a Lasting Impression on Your Customers

E Commerce
September 22, 2017 By Craftive Studio Editor

We all have heard the phrase that “the first impression is the last impression” and certainly it holds true for many situations that we encounter in our daily lives. When we talk in terms of business, there are many ways of engaging the customer with your service offerings.

A few years ago the customer-business interaction occurred mostly physically (face to face). However, with the emergence of e-commerce and online businesses through the years, the customer prefers to be communicated through digital platforms. Hence for these reasons, a company’s website plays a significant role in gaining the customer attention.

Add Credibility

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A professionally designed website has the potential to change a customer’s opinion about your business. A study conducted by Stanford further proves that about 75% of users admit that they decide on a company’s credibility based on its website design.

An aesthetically pleasing website that not only effectively communicates your business message but is also easy to use can go a long way in building trust. Give your customers all the information they need to make a decision. From providing them your past customer testimonials and reviews to previewing them your project portfolio, a customer trust and loyalty can be instantly gained.

Balanced Content

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The right use of words in a balanced way can make your message stand out. Give users the information they need in the most precise manner possible. A website cluttered with text is only going to shove off your customer further away.

Try to add more visual elements. They enhance the web design and tend to be more effective in delivering a message. As compared to text, visuals are perceived 60,000 times faster where 90% of the information sent to the brain is visual.

Website development should not only be about the back-end functionality but should also focus on the front-end aesthetics. Interaction with a website should be smooth and seamless to enhance the overall user experience.

What’s in it for me?

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When a customer visits a website, it is going to scroll through the landing page to find something of its interests. Within the first 3 seconds, the website must be able to convey of what it is offering in a clear and straightforward manner.

The customer comes to your website looking for a solution to their problem. Treat their needs seriously by allowing them to find all the relevant information within the first few seconds of their browsing activity.

Business is all about understanding your customer’s needs and using that need to derive a solution for them to use. Impressing the customer can be a bit tricky and therefore should be handled with the right strategy and the right attitude. Whether you communicate with them through a website, social media network or any other channel, the important thing to ensure is that the message being delivered is powerful enough to create an impact.

 

 

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